NHS Blood and Transplant and the MOBO Awards have partnered to create a #Represent campaign video, fronted by MC Lady Leshurr, which encourages the black and Asian communities to give blood.

Nicola Adams, Chuka Umunna, Ade Adepitan and Kanya King also feature in the campaign, and Leshurr commented 'Coming from the black community, this is a cause close to my heart. I really hope this campaign will make a difference, and bring about real change and help those that need it most. It’s now time to give blood and save a life'.